Nike Air Zoom Type “Macciu By You”
Motion designer/CD Kota Iguchi at Tokyo prodco CEKAI pulls together multiple styles and techniques in this showcase for the latest from Nike’s customizable N. 354 line and the work of Japanese graphic designer Macciu. [Read more]
Nike “Kids Bra” Online Film by Sophie Koko Gate
Blinkink director Sophie Koko Gate creates a soft and welcoming world to frame the voice of a Nike designer as she details the craft and care she and her team bring to their work on Nike’s bra for kids. [Read more]
KORB Helps Nike Move To Zero
Baltic CG master Rimantas Lukavicius makes the case for Nike’s “Move to Zero” sustainability plan with this pristine treatment showcasing how the company recycles billions of plastic water bottles into sneaker soles and apparel thread. [Read more]
Nike Epic React Flyknit (Director’s Cut) by Shane Griffin
NY artist/director Shane Griffin lets loose with a short blast of bouncy color in the Nike Epic React Flyknit Campaign for Nike Football featuring both home and training colorways for Chelsea, Tottenham, PSG, and Barcelona. [Read more]
Nike’s Manic Quest for “Qiang Diao”
Riff Raff director Finn Keenan, the VFX crew at MPC Shanghai, and actor Liu Xue Tao keep the comedy coming for the full duration of this frenzied two and a half minute epic for Nike thru the Shanghai office of Wieden+Kennedy. [Read more]
Here’s How MPC Created “The New Kid” at DICK’S
Working with Oscar-nominees Shawn Levy (Stranger Things, Night at the Museum) and Will Gluck (Peter Rabbit), the MPC crew populates an all-night party at DICK’S Sporting Goods with 46 CG characters including the star Nike Air Max 270. [Read more]
