Nike Epic React Flyknit (Director’s Cut) by Shane Griffin
NY artist/director Shane Griffin lets loose with a short blast of bouncy color in the Nike Epic React Flyknit Campaign for Nike Football featuring both home and training colorways for Chelsea, Tottenham, PSG, and Barcelona. [Read more]
Nike’s Manic Quest for “Qiang Diao”
Riff Raff director Finn Keenan, the VFX crew at MPC Shanghai, and actor Liu Xue Tao keep the comedy coming for the full duration of this frenzied two and a half minute epic for Nike thru the Shanghai office of Wieden+Kennedy. [Read more]
Here’s How MPC Created “The New Kid” at DICK’S
Working with Oscar-nominees Shawn Levy (Stranger Things, Night at the Museum) and Will Gluck (Peter Rabbit), the MPC crew populates an all-night party at DICK’S Sporting Goods with 46 CG characters including the star Nike Air Max 270. [Read more]
Korb Constructs the LeBron 17 for Nike
Working direct with Nike Brand Design, Rimantas Lukavicius and his Korb studio in Vilnius, Lithuania, construct a pristine robot fantasy around the company’s latest addition to the LeBron line of footwear. [Read more]
Nike Joyride “Enjoy the Ride”
Mexican-Born directing duo Santiago & Mauricio Sierra team with the VFX crew at MPC to unleash an appropriately joyful ode to running comfort in this spot for Nike’s new Joyride shoe, aka “high-tech bean bags for your feet.” [Read more]
Opening Titles for “Unbanned – the Legend of AJ1” Doc
Dexton Deboree’s new documentary exploring the history of the Nike Air Jordan 1, called “Unbanned – the Legend of AJ1,” opens with this magnetic sequence from Los York partner and the global creative director Shane Griffin. [Read more]
