Taking over the full 540-foot length of Paris cultural hub Centre Pompidou, the crew at London’s Builders Club erects an unmissable motion mural celebrating the “Art of Victory” as part of Nike’s 2024 Olympic campaign. [Watch]
In a departure from the exacting style we most recently saw in their Hublot Full Carbon film, Italian CG specialists Ditroit let loose with a tower of cushiony chaos, a cheeky metaphor for the “Play Smooth” power of Nike’s LeBron 19 shoe. [Watch]
Filtering out the best from the torrent of worldwide commercial advertising is a definite slog but ultimately worthwhile because hidden in that relentless flow of mediocrity you will find gems worth snatching and savoring. [Watch]
Standing out in the sea of CG sneaker spots takes fresh thinking and confident execution. These three quirky films for Nike’s GT Series shoes from Rimantas Lukavicius and his CG crew at Korb deliver both with a light touch. [Watch]
No other sub-genre of motion design generates the measurable excitement (clicks, views, likes, etc.) among Stash fans and subscribers as the work we classify as 3D Style – a type of CG magic realism with seemingly transportive powers. [Watch]
Just two weeks after dropping this crazed spot for Opel, director Henry Scholfield and Cape Town studio Wicked Pixels are back with more VFX fun – this time for Nike China thru prodco Hamlet and the Shanghai office of Wieden+Kennedy. [Watch]
