Behold the Real Future with Three’s “Real 5G”

In 2018, Wieden+Kennedy London and Academy director Ian Pons Jewell convinced the world “Phones Are Good” and now they’ve dialed up the tongue-in-cheek quotient for Three’s 5G service with layers of unrelenting VFX from The Mill crew.
 
Three Real 5G commercial | STASH MAGAZINE

Three Real 5G commercial | STASH MAGAZINE

Three Real 5G commercial | STASH MAGAZINE

Three Real 5G commercial | STASH MAGAZINE

Three Real 5G commercial | STASH MAGAZINE

Agency: Wieden+Kennedy London
Producer: James Laughton
Creative Director: Hollie Walker
Creatives: Adam Newby, Will Wells

Production: Academy Films
Director: Ian Pons Jewell
Producer: Jon Adams
Director of Photography: Mauro Chiarello Ciardo

VFX: The Mill
Executive Producer: Alex Fitzgerald
Producer: Dan Crozier
Shoot Supervisor: Adam Droy, Wes, Chris Mortimer
VFX Supervisor: Adam Droy, Gianluca Di Marco

Edit: Cut+Run
Editor: Ben Campbell

Music/sound design: String and Tins