Moscow director and motion designer Artem Yudin: “BIC pens are famous for their affordability and probably everyone had at least one of their own.

“In this non-profit project, I decided to fantasize about how each detail of a pen is born and tell a small story of the life of a thing that changed the world.”
 

Director/animator: Artem Yudin
Music/sound design: Pavel Zhigarev @ Noizlab