How to Build Your Own Lexus Hoverboard

I overheard two teenagers on the train yesterday debating whether the Lexus hoverboard was real or not. One swore it was “just like Back to the Future,” the other insisted it had to be “CGI.” Thanks to this making-of film, we now know the deck uses “liquid-nitrogen-cooled super-conductors and permanent magnets” to float on hidden tracks.

Not actual magic but pretty close.

Watch the finished spot:

Client: Lexus
Agency: CHI & Partners London
Production Company: Smuggler
Director: Henry Alex Rubin
Cinematographer/DOP: Ken Seng