Celebrating Nissin’s “White Mystery” Meat

Taking a poke at self-important design awards and holier-than-thou organic foodies, Nissin and their agency Dentsu flaunt the 10-millimeter cubes of pale mystery meat found in their Chili Tomato instant pot noodles.

Not useful but fun-to-know fact: In 1958, Nissin Foods founder Momofuku Ando invented the world’s first instant noodles: Chicken Ramen.

NIssin White Mystery | STASH MAGAZINE

NIssin White Mystery | STASH MAGAZINE

NIssin White Mystery | STASH MAGAZINE

NIssin White Mystery | STASH MAGAZINE

NIssin White Mystery | STASH MAGAZINE

Client: Nissin Foods
Agency: Dentsu
Music: Yasutaka Nakata

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