Century 21 at 50 by Natalie Labarre and Yves Geleyn

Hornet directors Natalie Labarre and Yves Geleyn help Century 21 celebrate 50 years in the real estate trade with a series of warm-hearted (and in one case, tear-inducing) real-world stories from agents who go above and beyond selling houses.

From Hornet: “Natalie and Yves are two directors who know each other well. For many years before her elevation to director, Natalie was a lead animator for various Yves-led projects.

“The result is a series of films that not only have distinctly Yves and Natalie stamps of directorial vision imprinted throughout, but that also feel pinpointedly on-brand for Century 21. For example, one key design theme is the ubiquitous inclusion of Century 21’s revamped brand color palette of golds, grays, and beiges.

“But each film also comes with its own distinct color accent to drive the narrative forward and differentiate the stories. In fact, that was a big part of the creative challenge — ensuring each story felt unique yet also congruent under the Century 21 brand umbrella.”

Yves Geleyn: “That was a fun part of the project. Each film had a different vibe. Some emotional, some funny. The rhythm of each story all had a little bit different of a hit. But all had to use the same design.”

Natalie Labarre: “The spectrum of emotion was really interesting. Our goal was to develop a sophisticated style that would best reflect these stories individually and as a whole.”

VETERAN (above)
 
CHIMPS


 
PIPES


 
STAGING


 

Client: Century 21

Agency: The Martin Agency

Production: Hornet
Director: Yves Geleyn, Natalie Labarre
Producer Annalee Walton
Editor: Hyeseung Kim

VETERAN
Art Direction Natalie Labarre
Storyboard Artist Julia Trouvé
Character Designer Jose Luis Agreda
Character Design Assist Kelechukwu Nwakudu, Ty Enos
Style Frames Angie Son, Jun Cen, Kim Salt, Natalie Labarre
2D Prep Ty Enos
Lead Animator Ty Enos
2D Animators Camille Vincent, Dax Wong, Kelechukwu Nwakudu, Natalie Labarre, Sandrine Han Jin Kuang, Ty Enos
Cleanup Animators Ciara Bresnahan, Sara Litzenberger
Compositor Vanessa Appleby

CHIMPS
Art Direction Natalie Labarre
Storyboard Artist Julia Trouvé
Character Designer Jose Luis Agreda
Character Design Assist Kelechukwu Nwakudu, Sara Litzenberger
Style Frames Angie Son, Emily Paik, Joe Dennis, Natalie Labarre, Yves Geleyn
Style Frames Assist Michelle Cheng
2D Prep Hyo Bin Kang
Lead Animator Hyo Bin Kang
2D Animators Bianca Beneduci Assad, Hazel Zheng, Hyo Bin Kang, Matt Herring, Ty Enos
Cleanup Animators Ciara Bresnahan, Josh Brennan, Kathleen Gleeson
Compositor Guilherme Ferreirinha

PIPES
Art Direction Natalie Labarre
Storyboard Artist Otilija Morozaitė
Character Designer Jose Luis Agreda
Character Design Assist Kelechukwu Nwakudu, Hyo Bin Kang
Style Frames Angie Son, Kim Salt, Leila Coutillon
2D Prep Hyo Bin Kang
Lead Animator Hyo Bin Kang
2D Animators Camille Vincent, Hyo Bin Kang, Matt Herring, Rachel Reid
Cleanup Animators Mariah Marshall
Compositor Vanessa Appleby

STAGING
Art Direction Natalie Labarre
Storyboard Artist Natalie Labarre, Reece Parker
Character Designer Jose Luis Agreda
Character Design Assist Kelechukwu Nwakudu, Ty Enos
Style Frames Angie Son, Kim Salt, Leila Coutillon
2D Prep Ty Enos
Lead Animator Ty Enos
2D Animators Dax Wong, Hazel Zheng, Maxime Jouniot, Ty Enos
Cleanup Animators Ciara Bresnahan, Matt Herring, Sarah Litzenberger
Compositor Erik Righetti

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