The Cost of War = $249 for Every Person on Earth
From the release:
Internationally acclaimed humanitarian organization, War Child USA, today launched its first campaign in the United States with a powerful animated film narrated by “Stranger Things” star Caleb McLaughlin and featuring Radiohead’s “No Surprises.”
The campaign, titled $249, raises awareness about global spending on war, which amounts to approximately $249 per person, per year for every man, woman and child on earth*.
The campaign encourages people to offset this spending on war by investing in peace together with War Child USA.
“I was lucky to have a safe and happy childhood, and I believe that every kid deserves the same,” said Caleb McLaughlin. “When I heard about the work that War Child is doing to support kids in war zones, I was happy to lend my voice to their $249 Campaign. Investing in peace makes much more sense to me than investing in war.”
The $249 campaign was created in partnership with renowned advertising agency, Publicis New York. Along with the campaign launch, they also developed War Child USA’s new website, which can be accessed here.
The campaign animation was graciously donated by animation studio, The Mill.
*$249 is a per capita approximation based on reported global defense spending and world population estimates.
Client: War Child
Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Adrian Flores
Creative Director: Josh Horn
Senior Copywriter: Deirdre Hering
Senior Art Director: Tim Scales
Copywriter: Brett Lagoon Simone
Art Director: Lillian O’Connor
Chief Production Officer: Lisa Bifulco
Producer: Rachel Tierney
Associate Producer: Samantha Berry
Production: The Mill New York
Director: Andres Eguiguren
Senior Producer: Colin Blaney
Production Coordinator: Mia Lalanne
Lead Compositor: Sungeun Moon
Lead Animator: Alex Allain
Animation: Navdeep Sing, John Wilson, Jeff López
Lead Rigging: Jeff Lopez, Ren Hi-Sue
Rigging: Kathy Hui Na Li
Lighting/Rendering: Arman Martin
FX/TD: Sean Dooley
Modeling: Christina Ku, Jonathan McCoy, Paul Liaw, Scott Denton, Ivan E Joy
Colorist: Damien Van Der Cruyssen
Audio Post: Mr. Bronx
Audio Mixer: David Wolfe