The MOOOVE from Swiss lighting company Senses has lurked on my wish list for years and now Woodblock directing team Crave (Roman Kaelin, Falko Paeper and Florian Wittmann) up the must-have factor with a cool online spot featuring the modular, magnetic-jointed lamp in action.

Production: Woodblock
Direction: Crave
3d: Roman Kaelin
Compositing: Falko Paeper
Sounddesign: Philip von During