Permanent Collection

Cub Studio Drops High-Octane Guide to Formula 1

Posted on Saturday, July 18, 2026

Working direct with Formula 1, director Frazer Davidson and Cub Studio expand on their portfolio of smart and snappy animated sports explainers with this thorough primer on the planet’s premier motorsport.

Fraser Davidson: “Through a combination of characterful motion design, 3D animation, and clear visual storytelling, the film explains everything from qualifying and race weekends to tire strategy, aerodynamics, and overtaking.

“Our goal was to create an explainer film that feels every bit as fast, intelligent and engaging as the sport itself.”

“Complex subjects become engaging when they’re presented with clarity and personality. By combining educational animation with bold design and dynamic motion graphics, we transformed technical Formula 1 concepts into an entertaining viewing experience for fans discovering the sport for the first time.

“Whether explaining engineering, strategy or sporting formats, our goal was to create an explainer film that feels every bit as fast, intelligent and engaging as the sport itself.”

Images

Animated race cars, inspired by the thrilling world of Formula 1, line up at the starting grid of a racetrack, with crowded grandstands in the background. The leading car is orange, and the scene is brightly lit, evoking a sense of anticipation before the race—just like a high-octane guide to racing excitement. Frame from Stash Magazine article.

A futuristic, black and orange race car with mechanical and robotic features speeds along a track with red and white stripes. The design is sleek, angular, and stylized, evoking a sci-fi aesthetic—perfectly embodying the vision behind Cub Studio animates High-Octane Guide to Formula 1 2026. Frame from Stash Magazine article.

A split-screen image showing a race car dashboard displaying speed and lap info on the left, and a red Formula 1-style race car—illustrated in the distinctive Cub Studio aesthetic—driving in front of a blurred crowd on the right, serving as a visual guide to the excitement of motorsport. Frame from Stash Magazine article.

Animated scene by Cub Studio of Formula 1 race cars speeding on a racetrack, with colorful blurred crowds in the background and several cars closely competing in the foreground, serving as a vibrant guide to high-stakes racing action. Frame from Stash Magazine article.

Animated racing cars line up in front of a digital leaderboard displaying Formula 1 Grand Prix results, with positions, drivers, teams, and points for the top ten in World Championship Round 2—all brought to life in Cub Studio’s signature style for a high-octane guide to the latest standings. Frame from Stash Magazine article.

Credits

Client: Formula 1

Production: Cub Studio
Director: Fraser Davidson

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
Follow on LinkedIn, X, and Instagram

Category: Animation, Explainer, Featured, Motion Design · Tags: Cub Studio, F1, Formula 1, Fraser Davidson