Director Claire Thomas Joins WoodShop
From the release:
Production studio WoodShop, a leader in product specialization, welcomes director Claire Thomas to their roster. As a prominent millennial influencer, food photographer, author, blogger, and commercial director, Thomas’ skill set is exactly what WoodShop has been looking for as the company continues to evolve as both agency and brand confidants.
Recognized as one of SHOOT Magazine’s up-and-coming directors, Thomas is renowned for her fresh, unfussy style and collaborative approach to food, lifestyle, and product. She is also known for her highly successful blog, The Kitchy Kitchen, an experimental playground for Thomas. This past fall she released her first cookbook, The Kitchy Kitchen: New Classics for Living Deliciously, published by Simon and Schuster.
Thomas’s client list includes Chobani, Carl’s Jr., Del Taco, General Mills, Lean Cuisine, Kikkoman, Pepperidge Farms and Tropicana, and she has previously worked with brands such as McDonalds, Kraft, Kellogg’s, Anthropologie, and Amazon.
“I’m interested in bringing a new approach and perspective to how we as a culture see and interact with food in our lives,” notes Thomas. “There’s a growing trend over the past decade where audiences no longer compartmentalize their interests, but instead are engaged with all of the elements of life that interest them, whether it be food, fashion, music or art. It’s telling the story that connects emotion to all these elements that I’m interested in, and for me that connective story is through food.”
Founders Sam Swisher and Trevor Shepard have strategically built WoodShop to offer a Swiss Army-type solution to tabletop work, garnering repeat relationships with top agencies and brands including BBDO|Snickers, Deutsch|Taco Bell & Pizza Hut, Erwin Penland/Denny’s, Goodby Silverstein & Partners|Sonic and Wieden+Kennedy|KFC.
“We could not be more excited to be representing such a smart, strong, woman like Claire Thomas,” says Swisher. “Her attention to detail coupled with her passion for lifestyle makes her very unique. Her ability as influencer to shoot lifestyle, tabletop and print all on the same day makes her a no-brainer for brands looking for an integrated solution.”
With quality and craftsmanship as cornerstones, WoodShop offers top-shelf boutique production solutions from start to finish in product 2d/3d animation, design, live-action, and flame finish/vfx.