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September 11, 2026
In 2016, German DIY-store Hornbach released this piece of joyful chaos and hammered home their goal to blur the line between advertising and entertainment. Their latest is a masterwork of theatrical dramedy.
The film, complete with a taunting black-clad chorus and award-worthy sound design, was directed by Lope Serrano (CANADA) and produced by Tempomedia thru agency HeimatTBWA\, with Katalyst Berlin handling VFX and post-production. The music was created by Supreme Music with the score performed by a 40-member orchestra.
“Almost the entire stage design is built by hand, making it as Hornbach as Hornbach can be.”
From HeimatTBWA\: On this theatre stage, the time has come for the DIY trades, showcasing AI’s limitations. Almost the entire stage design is built by hand, making it as Hornbach as Hornbach can be. Above all, there’s respect for all those who embark on the journey to their next project, well aware that not everything always goes smoothly.
Florian Lakenmacher, global CD/composer at Supreme Music: The chorus is a character. It has to breathe with her, land with the cuts, get out of the way of a drill. The music and the sound were decided in the same room, often in the same hour. We recorded the singers and musicians live, keeping the dynamics and imperfections in. That’s where the drama lives.
Client: Hornbach
Agency: HeimatTBWA\
Production: Tempomedia, Canada
Director: Lope Serrano
Director of Photography: Niklas Johansson:
EP: Vera Portz, Victor Mata Noguera
Producer: Birgit Damen
Production Service: Magic
Post/VFX: Katalyst Berlin
Post Production: Tom Schönian
VFX Supervisor: Steffen Röthinger
Editor: Carlos Font Clos
Color: Metropolitana
Colorist: Marc Morato
Music/Sound Design: Supreme Music
