Egyptian Rap + Pepsi = “Back Your Black”

Good People director (and former agency creative director) Maged Nassar’s newest work features Egyptian rap artists Abyusif and Marwan Pablo in a kinetic high-contrast spot/music video full of gritty motion and post work.
 

Client: Pepsi Egypt
Agency: Elephant Cairo
Production: Good People
Director: Maged Nassar
Cast: Abyusif, Marwan Pablo
 
 

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