Egyptian Rap + Pepsi = “Back Your Black”

Good People director (and former agency creative director) Maged Nassar’s newest work features Egyptian rap artists Abyusif and Marwan Pablo in a kinetic high-contrast spot/music video full of gritty motion and post work.

Client: Pepsi Egypt
Agency: Elephant Cairo
Production: Good People
Director: Maged Nassar
Cast: Abyusif, Marwan Pablo