NOMINT_Android Google Creative Lab | STASH MAGAZINE

Epic 7-Minute Skippable YouTube Pre-Roll Ad

Android’s “Be Together. Not the same.” campaign continues with this endurance test for your pre-roll sanity animated by NOMINT in London with sound by Huma-Huma in NY.

Yannis Konstantinidis, NOMINT founder/CD: “Google Creative Lab came to us with this wonderful idea of a tongue-in-cheek play on the very nature of the Youtube pre-roll video. We were involved from early concept development through to completion of one of NOMINT’s most ambitious productions to date, featuring more than 100 animated characters from the Android universe.”

“Instead of trying to make the viewer watch the video, actually seek the most surprising and imaginative ways to convince you skip the video. The longer you watch without skipping the more outrageous the video becomes, resulting in a climactic ending.”

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