Fluorescent Hill: GO Transit “Etiquette” (Director’s Cut)
Montreal studio Fluorescent Hill taps the deep well of flight safety card parody to perk up the commute of 250,000 daily riders on GO Transit (Ontario’s public commuter train/bus system), thru agency Tribal Toronto.
Fluorescent Hill Director Mark Lomond: “We had three weeks of pre production – mostly character design and locking down what the scenarios would be while trying to inject as much humor as we could get away with – and a week and a half to animate.
“This is the director’s cut, it features a different color palette and adjustments to timing and transitions.”
Agency: Tribal Toronto
Client: GO Transit/Metrolinx
Director & Animation: Fluorescent Hill
ToonBoom Harmony, Illustrator, After Effects