Found and Pentagram Rebrand Channel 4 With Something “Altogether Different”

From the team at Found in London: “Working closely with Pentagram and 4creative, we designed the motion system and broadcast package for Channel 4’s new master brand.

“The bold and playful visual identity system brings all its channels, collections, and content together under one roof for the first time. It marks the exciting next stage of the UK’s most innovative and diverse broadcaster.

“Our work brings the new brand to life across linear TV, promos, and on-demand service. This ever-evolving design system showcases the master brand framework in its most populated and varied form, boldly showcasing Channel 4’s ‘Altogether Different’ strategy.”
 
 
Channel 4 Altogether Different Rebrand by Pentagram and Found | STASH MAGAZINE

Channel 4 Altogether Different Rebrand by Pentagram and Found | STASH MAGAZINE

Channel 4 Altogether Different Rebrand by Pentagram and Found | STASH MAGAZINE

Channel 4 Altogether Different Rebrand by Pentagram and Found | STASH MAGAZINE
 
Client: Channel 4

Design agency: Pentagram

Production: Found

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