From the team at FutureDeluxe: “TBWA Shanghai and MOD Group approached FutureDeluxe to imagine six unique oasis environments, each one crafted to represent a key part of the BMWi brand.

“From precision and materiality to speed and passion, each world exists to provide a window into the brand and how it feels to get behind the wheel of a BMW EV.”
 

 
Client: BMW

Agency: TBWA Shanghai, MOD Group

Production: FutureDeluxe
Directer: FutureDeluxe

Sound Design: Echolab