Framestore Opens the Semi Permanent Festival with Visual Alchemy
Framestore: “The treatment for the Semi Permanent titles used the seven steps of alchemical transformation as its base, likening the ancient art to the design process itself: a language known and used by those in attendance at 2017’s Semi Permanent.
“Directors Akira and Dan chose to set their concept in a futuristic, sci-fi-esque environment, to allow themselves the scope to take the visuals to new places.
“The titles draw on medical imagery, robotics, and hyper-accurate motion-controlled surgical technology, all informed by contemporary science.
“Fractals and wave patterns found in organic repetition across the natural world interplay in micro and macro cuts, showcasing the universal principles of nature that exist on multiple scales.”
Client: Semi Permanent
Director/Founder: Murray Bell
Directors: Akira Thompson, Dan Solomon
Creative Director: Maryanne Butler
Executive Producer: Sarah Hiddlestone
Producer: Molly McLaren, Jessica Penfold
Senior Producer: Niamh O’Donohoe
Artists: Stefania Cancemi, Georgios Cherouvim, Dae Cho, Nate Diehl, Mohamed Echkouna, Mark Ingle, Gigi Ng, Hui Kai Su, Xiaowei (Oscar) Tan, Yi Chieh (Winnie) Wang, David Wanger, Yinan Xiong, Xiaolai (Glory) Zheng, Yi (Joey) Zhou
Sound Design: NYLON Studios
Senior Producer: Halle Petro
Composer: Zac Colwell
Stuart St. Vincent Welch
Sharon Lock, Dan Young, Devin Cantor-Smith, Raymond Gumti
Amelie O’Donohoe, Massimo Prince Thompson