Gentleman Scholar: Lexus’s LF-C2 “Solar Eclipse”

Combining sleek live footage of the previously unseen Lexus LF-C2 concept with ominous matte paintings, Gentleman Scholar and Team One indulge in what a friend of mine likes to call vehicular porn.

“Playing with illumination and carefully manipulating shadow, we hoped to tell a story with atmospheric wonder and stunning visuals. By hand-painting vast, dreamlike expanses and weaving them with tightly composed shots of the vehicle’s sleek contour, our goal was to leave viewers ruminating on the exciting future of automotive design.”

Client: Lexus

Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Line Producer: Rich Kaylor
DP: Neil Shapiro
Post Producers: Anne Hong, Nikki Maniolas
Designers: Sarah Beth Hulver, James Levy
Matte Painter: James Levy
3D Animators: Tim Hayward, Fred Huelar
Compositors: Ryan Kirkwood, Cris Kong
Editor: Jason Webb
Flame Artist: Alex Kolasinski
Music House: Robot Repair Music & Sound

Agency: Team One
Senior Producer: Beth Hagen
Associate Producer: Tiffany Otoya
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Associate Creative Director: Jon King
Associate Creative Director: Dustin Arnold
Account Director: Amy Oars
Account Supervisor: Jay Thongnop