Geoff Mcfetridge: Patagonia “What the pluck?”

Geoff Mcfetridge and Champion Graphics (with backing from Blue Oyster Cult) use simple, animated line work to help Patagonia expose the cruelty behind the goose down industry while introducing the company’s move to “100% traceable down.”

The doodle-inspired style, a nice contrast to the dark subject matter, also extends to print ads.

Stephen Price

Stephen is the editor and CD of Stash Media Inc. He lives in the Hudson Valley but still feels very Canadian.
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