Champion Graphics | STASH MAGAZINE

Geoff Mcfetridge: Patagonia “What the pluck?”

Geoff Mcfetridge and Champion Graphics (with backing from Blue Oyster Cult) use simple, animated line work to help Patagonia expose the cruelty behind the goose down industry while introducing the company’s move to “100% traceable down.”

The doodle-inspired style, a nice contrast to the dark subject matter, also extends to print ads.

Champion Graphics Patagonia | STASH MAGAZINE

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