HP “Printing Trees” Spot by Megaforce and Kevin

French directing collective Megaforce (who we predict will win every industry award possible with this recent spot for Burberry) team with Los Angeles VFX studio Kevin to plant an eco-message for HP’s HP+ plan.

From HP: “Who would’ve thought printing could lead to growing trees? With HP+ we regenerate forests for every page you print.”
 
Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE

Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE

Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE

Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE

Hewlett Packard Printing Trees Spot Megaforce Kevin | STASH MAGAZINE
 
Client: HP

Agency: Wieden+Kennedy, Portland
ECD: Eric Baldwin
CD: Christen Brestrup, Bertie Scrase
AD: Brad Trost
Copywriter: Titania Tran
Director of Production: Matt Hunnicutt
Senior Producer: Lindsay Reed

Production: Iconoclast
Director: Megaforce
Managing Director: Charles-Marie Anthonioz
Executive Producer: Valerie Romer
Line Producer: Lisa Cowan
Director of Photography: Greig Fraser

VFX: Kevin
ECD/Partner: Tim Davies
Head of CG: Mike Dalzell
Senior EP/Partner: Sue Troyan
Senior VFX Producer: Jami Schakel
VFX Coordinator: Louise Bloomfield
VFX Shoot Supervisor: Pete Smith
2D Artist: Ben Smith, Dag Ivarsoy, Rob Winfield
CG Artist: Nico Sugleris, Kathryn Dougan, Kerry Graham, Matt Longwell, Carl Harders, Dan Santoni, Edwin Chiu, Igor Stefanovic, Michael Edland, Tom Allen, Shiv Dholakia
Colorist: Emiliano Serantoni

Edit: Final Cut
Editor: Joe Guest

Music: Walker
Composer: Ben Salisbury, Suvi-Eeva Äikäs
Sound Designer: Sam Ashwell

Mix: 750mph
Mixer: Sam Ashwell

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