We’re coining the sub-genre “minimalist VFX comedy” for this understated and bone-dry spot from Biscuit director Jeff Low and London’s Untold Studio thru Leo Burnett for Confused.com, the UK financial services comparison platform.

Mark Elwood, CCO at Leo Burnett UK: “This campaign turns a simple emotional truth into something brilliantly ownable: The moment you’ve sorted your insurance, there’s genuine relief. So, we’ve bottled that feeling, inflated it, and floated it through a few awkward life moments. It’s fun, it’s absurd, and it’s completely Confused.com.”

Jeff Low: “Most ads are dreadful. I think these are not.”
 
 

 
Client: Confused.com

Agency: Leo Burnett UK
CCO: Mark Elwood
ECD: Andrew Long, James Millers
Creative Director: Gareth Butters
Copywriter: Conrad Swanston
Art Director: Alex Bingham
Designer: Carmen Perez Jimenez
Chief Production Officer: Emily Marr
Producer: Helen Choonpicharn

Production: Biscuit Filmworks UK
Director: Jeff Low

Post/VFX: Untold Studios

Edit: Shift Post
Editor: Saam Hodivala
Producer: Peter Knowles

Music/Sound design: Harbour