Golden Wolf ECD Stefan Falconer (whose multi-media madness we track here) energizes the launch of the Coca-Cola Frozen slushy with a chaotic, rapid-fire take on the cranial phenomenon of sphenopalatine ganglioneuralgia, aka brain freeze.

From the team at Golden Wolf: “Recognizing the oddly satisfying, shareable feeling of the ‘brain freeze,’ Coca-Cola transformed this universal experience into a powerful brand narrative, forging an authentic connection with today’s Gen Z consumers. The brand challenged itself to make this invisible, universal sensation into a visible and ownable one.

“To bring this vision to life, Coca-Cola partnered with WPP Open X led by Ogilvy Singapore, and Golden Wolf tasking us to translate the intense feeling of brain freeze into a series of explosive audio-visual narrative designs.”
 
 

 
Client: Coca-Cola

Agency: Hogarth, Ogilvy Singapore

Production: Golden Wolf
ECD: Stefan Falconer
Managing Director: Dotti Sinnott
Studio Director: Henry Purrington
EP: Ginger Hanner
Director of Production: Heidi Stephenson
Associate Creative Director: Mathieu Durand
Senior Producer: Jade Jordan
Associate Talent Director: Beatriz Rodrigues
Production and Resource Support: Caitlyn Burnett
Technical Director: Ian Pinder
Marketing Coordinator: Pixie Barnes
Designer: Johnny Cardoso, Nick Stoney, Cendan Claiborne, Jonas Devacht, Lisett Ledon, Fernandez, Andy Cambiasso, Diego Rodriguez, Matthew Schoen, João Lavieri
Animator: Laurence Parsons, Tim Whiting, Yat Fung Leung, Mathieu Dellabe, Jo Baaklini, Stefan Ahmad
Compositor: Laurence Parsons, Yael Bloom, Ian Pinder, Stefan Ahmad
Junior Producer: Danielle Bordelon
Production & Resourcing Intern: Isobel Wilson
Motion Graphics: André Leite, Adrián Domenech, Stefan Ahmad
Compositor: Jo Baaklini, Yael Bloom