John Yu Joins Ntropic NYC as Creative Director/Senior Flame Artist
From the release:
Adding to its expanding roster, premier content studio Ntropic has brought in John Yu as creative director/senior Flame artist. Yu joins the team in its newly relocated NYC office, which opened this past summer in the Flatiron District.
The East Coast team will benefit from Yu’s expert knowledge of Flame as well as his unique aesthetic as he joins Creative Director Ryan Duggan. The duo has collaborated on many projects over the years and have a shorthand that allows them to tackle a diverse range of content with ease. Yu comments: “Ryan and I have different perspectives that complement each other, which is super exciting. It helps us build off of one another’s ideas and craft dynamic, engaging work.”
Yu started his career in broadcasting, launching various well-known channels: “The first half of my career was mostly in broadcast design and the second half has been in advertising,” Yu says. For over a decade, Yu has honed his craft working with brands including HondaJet, Mercedes-Benz, Braun, Verizon Wireless, and Samsung on boundary-pushing advertising work. Now with Ntropic, he is excited to bring his talents to VR projects as well as develop innovative content for social media channels.
When deciding where to head next in his career, Yu was drawn to Ntropic in big part due to the enthusiasm of Founder and Executive Creative Director Nathan Robinson. Yu explains: “It was great speaking to Nate because, even after being in this industry for more than 20 years, when you talk to him you can tell that he is still passionate about the work he does. That’s exactly how my mind works as well—I’ve been doing this since ’95, but I still get excited about every project.”
“There was an instant connection with John. I could immediately tell that he values the same principles that Ntropic entrusts in. His passion and enthusiasm adds a powerful element to our team,” says Robinson. “John combines thoughtful design with expert execution to deliver high-quality content, so I knew he would be a perfect partner to help run our New York office and be an ambassador for Ntropic.”
Born in Korea and raised in NYC since he was a child, Yu also brings established industry ties, as well as relationships with some of the finest artists in the area, to Ntropic. “There’s really no one like Ntropic in New York right now,” says Yu. “I think that the New York office is in an amazing position to create unique, memorable projects for a wide range of clients.”