Andy Baker Chooses Between “Hell or Habito”

Considering how often “horror story” and “mortgage application” are uttered in the same breath, this way-over-the-top animated TVC from Strange Beast director Andy Baker seems somehow overdue.

Andy Baker: “Showing just how hellish a mortgage application can be, we created a nightmare scenario with hundreds of thieving hands taking his wallet, his loose change, and finally his soul.

“Traditionally animated frame by frame, the spot plays the aesthetics against the grown-up subject matter of mortgage applications.”
 
Hell or Habito Andy Baker animated commercial Strange Beast| STASH MAGAZINE

Hell or Habito Andy Baker animated commercial Strange Beast| STASH MAGAZINE

Hell or Habito Andy Baker animated commercial Strange Beast| STASH MAGAZINE

Hell or Habito Andy Baker animated commercial Strange Beast| STASH MAGAZINE

Hell or Habito Andy Baker animated commercial Strange Beast| STASH MAGAZINE

Hell or Habito Andy Baker animated commercial Strange Beast| STASH MAGAZINE

Client: Habito

Agency: Uncommon Creative Studio
Executive Creative Director: Sam Walker
Creative: Nina Beyers and Tom Espezel
Producer: Jennifer Grant
Head of Production: James Turnham

Production/animation: Strange Beast
Director: Andy Baker
Design: Serge Seidlitz
Executive Producer: Kitty Turley
Producer: Matt Saxton

Music Supervisor: Wake the Town
Sound Studio: Wave Studios
Sound Designer: Parv Thind
Music: Noisia “Machine Gun”
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