Andy Baker Chooses Between “Hell or Habito”
Considering how often “horror story” and “mortgage application” are uttered in the same breath, this way-over-the-top animated TVC from Strange Beast director Andy Baker seems somehow overdue.
Andy Baker: “Showing just how hellish a mortgage application can be, we created a nightmare scenario with hundreds of thieving hands taking his wallet, his loose change, and finally his soul.
“Traditionally animated frame by frame, the spot plays the aesthetics against the grown-up subject matter of mortgage applications.”
Agency: Uncommon Creative Studio
Executive Creative Director: Sam Walker
Creative: Nina Beyers and Tom Espezel
Producer: Jennifer Grant
Head of Production: James Turnham