Here’s How Kyle Bean and Hornet Made Land O Lakes “Tub Butter”

From Hornet: “Kyle Bean directed this TVC campaign for Land O Lakes to highlight the natural ingredients that go into their spreadable butter.

“The concept that Kyle developed with the Martin Agency was a simple one: to literally show a dinner setting transform into a beautiful country landscape, complete with farm pastures, using the always present butter tub as the trigger device.

“He worked with a team of expert crafts people to create the charming miniature table sized farm-scape which comes to life through the magic of stop motion animation. Drawing parallels with the spreadable nature of the butter itself, the farm pieces glide smoothly over the tabletop and come together like a jigsaw puzzle.
Watch the finished spot:

Client: Land O Lakes

Agency: Martin Agency
SVP, Executive Creative Director: Andy Azula
SVP, Creative Director: Anne-Marie Hite
Associate Creative Director: Tara Gorman
Senior Copywriter: Lassiter Stone
Executive Producer: Pamela Mahan

Production: Hornet
Director: Kyle Bean
Production Co: Hornet
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Dez Stavracos
Line Producer (live-action): Patrick Duguid
Editor: Anita Chao
Storyboard Artist: Elena Manetta
Set Designer: Kyle Bean
Style Frames: Bryan Lashelle
Sign Typography Design: Nicholas Fredrickson
Live action director: Kyle Bean
Line Producer: Patrick Duguid
Assistant Director: Ezra Sumner
Director of Photography: Toby Howell
VFX Supervisor: John Mattiuzzi
Food Stylist: Lucy Ruth Hathaway
Food Stylist Assistant: Lizzie Wedderburn
1st AC: Jon Mitchell
1st AC stop motion: Max Halstead
Gaffer: Robin Brigham
Electric & Grip: Paul Burns, Rob Stewart
Stop Motion Animator: Andy Biddle
Stop Motion Animator Assistant: Luke George
Animation Rigger: Robin Jackson
Production Designer: Jack Kirby
Lead Model Maker: Tim Warren
Model Maker: Emma Rose Dade, Victoria Lees
Art Dept. Assistant: Henry Rollins
Model Maker Trainee: Jason Larcombe
Script Supervisor: Jane Fryers
VTR: Chaz Northam
DIT: Vlad Martins
Production Manager: Katie Keith
Production Assistant: Charlie Jones
Production Runner: Charlie Doris
Studio Manager: Elizabeth Day
Lead Compositor: John Mattiuzzi
Compositor: Rachel Rardin, John Stanch, Xiaoxiao Tang
Colorist: Evan Kultangwatana

Audio Post Facility: Rainmaker
Producer: Kristin O’Connor
Sound Designer and Mixer: Mike O’Connor

Custom Music: Lullatone