IMAX Exec Denny Tu Joins Imaginary Forces as CEO
January 21, 2026
Few people on the planet do cool and clean 3D like Mike Alderson and his ManvsMachine crew. Case in point: this new Air Superiority campaign introducing the Nike Air Max 90 with audio by Echolab.
“The 2014 collection sees Air + Lunar + Flyknit technologies combined for the first time, so we wanted to develop a distinctive ‘fractured-flow’ edit style that would allow us to feature multiple textural worlds inspired by these key features. Deliverables included motion, still and retail elements.”
Concept, Design & Direction: ManvsMachine
