In Praise of Silky (and Reusable) Gift Wrap
International design agency Jones Knowles Ritchie (known for high-profile clients like Dunkin’, Budweiser, and Burger King) apply their many talents to a smaller and more elegant project for London luxury perfume brand Miller Harris.
JKR creative director Daniel Kennington in London: “Inspired by the brand’s unique spirit – a blend of Parisian elegance with eclectic London street style – we replaced single-use gift wrap with 100% silk twill scarves.
“In creating content that went across their store displays and social channels, the challenges were simulating the scarves so they looked like silk and telling the story of gift wrapping bottles but in a less obvious way.”
Client: Miller Harris
Agency/production: Jones Knowles Ritchie
Creative Director: Daniel Kennington
Animation: Louise Tattershall, Victor Amoda
Editing: Daryl Yeoman