MINI “Minimalism” Case Study by Serviceplan Group and Linus Brandes

Serviceplan Group: “A stylistically simple yet visually powerful campaign conceived for MINI by Serviceplan Germany in collaboration with Serviceplan Middle East.

“This ‘Minimalism’ case film describes how Mini’s iconic wings logo was translated into a campaign that capitalizes on the timeless code of design elements.”
 
MINI "Minimalism" Case Study by Serviceplan Group and Linus Brandes | STASH MAGAZINE

MINI "Minimalism" Case Study by Serviceplan Group and Linus Brandes | STASH MAGAZINE

MINI "Minimalism" Case Study by Serviceplan Group and Linus Brandes | STASH MAGAZINE

MINI "Minimalism" Case Study by Serviceplan Group and Linus Brandes | STASH MAGAZINE

MINI "Minimalism" Case Study by Serviceplan Group and Linus Brandes | STASH MAGAZINE

Agency: Serviceplan Dubai
Managing Director: Natalie Shardan
Senior Art Director: Kunal Gagwani

Agency: Serviceplan Hamburg
Managing Partners: Leif Johannsen, Patrick Matthiensen, Lars Holling
Creative Director Art: Pavel Bondarenko
Creative Director Text: Daniel Steller

Agency: Serviceplan Group
Global Chief Creative Officer: Alexander Schill
Global Head of Art: Michael Wilk
Senior Art Director: Tudor Cucu
Copywriter: Philip Ziegler

Motion Design/edit: Linus Brandes

Music/sound design: Denis Elmaci

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