Not To Scale Rebecca Cedenno | STASH MAGAZINE

Not To Scale Appoints Rebecca Cedeno Producer for NYC Office

From the release:

Rebecca is a creative producer and editor originally from Maracaibo, Venezuela, and now living in NY. Cutting her teeth with formal training in the Los Angeles post-production world, Rebecca embodies old-school production management with a millennial finesse.

Rebecca worked previously at The Mill LA, BENT Image Lab, Taylor James/TAG, and Big-Giant and she has partnered with major brands like Peloton, Heineken, Adult Swim, P&G, Audi, and Coca Cola on commercial and social, as well as worked closely with HBO, Cartoon Network, Facebook, Discovery on longer-form projects.

As a creative producer, she humanizes full turn-key production with her experience in a range of mediums including 2D, 3D/CG, stop-motion animation, VFX, and live-action. She highly values the ability to jump in and get her hands dirty in the creative. In 2021 she produced the Target campaign for Not To Scale with Lucinda Schreiber and both client and agency were delighted.

Rebecca says: “I’m so happy to be joining Not To Scale as I love the diversity of technique and mediums that the studio produces. It’s so exciting to be working with directors internationally and the myriad of disciplines they are known for. As an official member of Not To Scale, I’m stoked to join the ranks and tell beautiful stories with incredibly talented people.”

Founder and Executive producer Dan O’Rourke says: “I’m delighted to welcome Rebecca on board, she is a multi-faceted Producer with a great set of skills and a can-do demeanor that our Directors and Clients will love. She will be a great asset for Not To Scale as we look to grow our busy U.S. operations. In ’22 and beyond”. and varied, high caliber Clients”