CD Valeria Moreiro and the motion team at NotReal venture into the advertising and design awards industrial complex with an ambitious graphics package designed to unify the four major platforms hosted by The One Club for Creativity.

From the team at NotReal: “Renowned globally for championing creative excellence through initiatives like The One Show, Art Directors Club Annual Awards, Type Directors Club, and The Young Ones, The One Club for Creativity commissioned us to revitalize the motion system behind their awards.

“The mission was to unify the visual language across all awards programs while preserving the distinct character of each, and to craft a flexible toolkit adaptable to both live galas and digital platforms.
 

“The mission was to unify the visual language across all awards programs while preserving the distinct character of each.”

 
“In response, we developed a comprehensive visual and motion system including interstitials, credits, still renders, logo end tags, and backplates. More than a matter of consistency, our goal was to strike an emotional chord, designing a language that felt elevated, cinematic, and deeply human.

“Cohesive yet versatile, the system adapts effortlessly across formats, supported by modular grids that enable expressive variation without sacrificing structure. Organized into light and dark modes, this duality supports a range of atmospheres, from vibrant and energetic to mysterious and contemplative.

“At the heart of the experience are the trophies themselves, presented as luminous, elevated objects. More than awards, they become symbols of excellence, creativity, and cultural impact, transforming each moment of recognition into a lasting celebration.”

Watch the process reel:

 

 
 

 
Client: The One Club for Creativity

Production: NotReal
CD: Valeria Moreiro
EP: Max D’Angelo, Lari Miranda
Creative Project Manager: Mercedes Ginzo, Martin Orza
Art Director: Valeria Moreiro, Mercedes Ginzo
Animation Director: Valeria Moreiro, Milton Gonzalez
3D Designer: Flor Tasso, Vitor Teixeira, Juan Cioffi, Jose Llano.
2D Designer: Nico Martinetti, Jade Arroyo
3D Animator: Alejandro Loud, Macarena Mosquera, Nico Piccirilli
2D Animator: Alejandro Loud, Macarena Mosquera, Martín Muerza
Video Editing Reel/Making of: Julie Maubé
Rendering: Macarena Mosquera, Juan Cioffi, Vitor Teixeira, Alejandro Loud
Design Compositing/Color Grading: Nico Martinetti
Animation Compositing/Color Grading: Agustín Dalla Via, Martin Muerza, Julie Maubé

Sound Design: Fab Martini