Morin_Hootsuite GoT | STASH MAGAZINE

Clément Morin: “Game Of Social Thrones” for HootSuite

Director/animator Clément Morin re-imagines Angus Wall’s now-classic 2011 “Game of Thrones” opening sequence to reinforce HootSuite’s prediction of the coming Social Media Winter caused by the “battles being fought between many social networks, who are building walls and blocking access between their [Read more]

Hornet_States United | STASH MAGAZINE

Yves Geleyn on the “Monster in the Closet”

Hornet director Yves Geleyn reveals to Stash readers his design and narrative goals behind the powerful new 90-second PSA for States United to Prevent Gun Violence:

“Most commercials would cut on the gunshot, but we felt strongly that we should show it. If it were live-action, broadcasting regulations would have stopped it. Animation allowed us to show the whole scene. People expect the climax even less because of the medium.

“Once we settled on using animation, the key to heightening the emotional impact is in the simplicity of the piece. Less is more. Your brain fills the gaps. You understand that you are in a kid’s room, but it is not filled with too many objects. It is about the mood. This gives more room for the characters to inhabit each scene.

“The character designs themselves are graphic. They have human proportions but in an illustrated way. It is about striking a balance between lovable characters while keeping them realistic so people can project themselves. The family also does not have any sort of key defining characteristics, which helps make them relatable to a wider range of people.

“Speaking in terms of lighting, it is designed in such a way that it points to areas we want you to focus on (something Renaissance painters used frequently). The lighting is sharp. There are no gradients. There are no shadows, just highlights. The lighting helps to build the scene.”

Facts about kids and guns in the US:

• 1.5 million American children live in homes with unlocked and loaded firearms.
• Every day at least 6 children age 0 to 18 are injured in an unintentional shooting.
• 75% of gun shot injuries to children under ten that are serious enough to require hospitalization are due to unintentional shootings. [Read more]

DesignStudio_Simian Mobile Disco | STASH MAGAZINE

DesignStudio: Simian Mobile Disco “Hachinoko”

The Japanese delicacy known as hachinoko (baby bee larvae) lends its name to this track from electronic duo Simian Mobile Disco brought to life in a “3D-animated whirlwind of the surreal and humorous” by London creative agency DesignStudio and AD/designer Jack Featherstone. [Read more]

FutureDeluxe_Nvidia | STASH MAGAZINE

FutureDeluxe Explores the Power of Nvidia

Beautiful exploratory frames from UK studio FutureDeluxe (London/Brighton) created as branding experiments in for Nvidia who asked the crew to development ideas “to demonstrate the computational power and creative potential” of their visual computing technology. “The thread images were created in Softimage and 3ds Max whilst the others in C4D with thinking particles, then rendered in Vray.” [Read more]

Silicon Valley opening titles | STASH MAGAZINE

yU+co Opens “Silicon Valley” for HBO

Garson Yu and the crew at yU+co in LA handled concept, design and time-lapse CG animation in this short/sweet open for the new HBO comedy from Mike Judge where “various tech companies start up, expand, collapse, and quickly get supplanted by newer, fast-growing companies.” [Read more]

Oh Yeah Wow_Frameless STASH MAGAZINE

Oh Yeah Wow: Hudson and Troop “Frameless”

And the Award for Best Performance by a Deaf Blue Monster in a Music Video goes to Oh Yeah Wow director Darcy Prendergast who spent three months learning the Auslan sign interpretation of the song’s lyrics then endured a 26-hour shoot on a scorching 40C-degree day after only an hour’s sleep. Co-directed by Andrew Goldsmith. [Read more]

Dougal Wilson and MPC Launch Buttery Adventure

Sometimes all the elements of a production work so well together it just makes you wanna watch again. In the case of “Cooks Range” for Lurpak butter products thru W+K London, those elements include: Blink director Dougal Wilson, DoP Stephen King Roach, editor: Joe Guest @ Final Cut, the VFX/post team at MPC, sound designer Aaron Reynolds @ Wave Studios, and a hot young composer named Richard Strauss.

The campaign also includes delicious print assets like the one below featuring photography by Blink Art film-maker and photographer Ryan Hopkinson.

Blink Art_Lurpak | STASH MAGAZINE [Read more]

Ustwo Monument-Valley | STASH MAGAZINE

Ustwo: Monument Valley Game Trailer and Behind the Scenes

Inspired by the work of M.C. Escher, Japanese woodblock prints and a love of architecture, Monument Valley from ustwo took the iOS gaming world by storm on it’s release last week with a combination of minimal character design, gorgeous pallets and immersive, unhurried gameplay (the total absence of in-app [Read more]

weareseventeen: Bloomin’ Beauty for BT

London’s weareseventeen tackles an animated Easter broadcast design package for BT by “focusing on the beauty of Springtime” and avoiding the holiday cliches. But so much 3D beauty comes at a price according to creative director and co-founder Steve Simmonds, “Some of the frames took 22 hours to render on this one, probably our biggest technical wrangle to date.”
[Read more]

Roof_TF1 | STASH MAGAZINE

ROOF Gets Naked for TF1

Paris graphic and motion design company NAKED teams with ROOF in New York to create 45 richly detailed and lovingly rendered 3D broadcast bumpers for France’s TF1 network. The five-month transatlantic collaboration happened over a cloud-based pipeline built with tools like Podio.com and Amazon allowing the [Read more]

Cisma_Criolo | STASH MAGAZINE

Cisma and CLAN vfx “Duas de Cinco and Cóccix-ência”

Blacklist/Paranoid director Cisma (Denis Kamioka) whisks us forward in time to document life on the streets of Brazil in 2044 and returns with this 10-minute opus for MC Criolo complete with eerie future tech courtesy of CLAN vfx in São Paulo. Check the following interview with the director to learn how this project [Read more]

Glassworks_Adidas Beckham | STASH MAGAZINE

Glassworks for Adidas “Climachill – A Cooling Revolution”

Glassworks Amsterdam director Rudiger Kaltenhauser puts a frigid 3D-animated twist on the extreme macro world of fabric technology (and David Beckham’s skin) for Adidas thru the Meanwhile agency. Check Kaltenhauser’s G-STAR ‘Art of RAW’ spot for more CG macro magic plus Skrillex and a skeleton dog. Audio: Kaiser Sound Studios. [Read more]

Topix for Scotiabank Cinemas “Coming Soon”

Ambitious and snappy new CG “Coming Soon” intro now hitting Scotiabank cinemas across Canada produced in stereoscopic 3D by creative directors Anthony Scott Burns, Abdul Mohamud and the Topix crew in Toronto thru agency Capital C. [Read more]

Russell_Dysco | STASH MAGAZINE

Dystopian Dubstep “Dysco” by Simon Russell

Inspired by George Orwell’s 1984, the Snowden leaks and the Arab Spring, London animation director Simon Russell unleashes “Dysco,” his CG experiment created “with a tight link between the audio and visual elements – the intention was to evoke an experience similar to synesthesia, where sound, vision, color and [Read more]