The annual AICP ad orgy in NY is a classy, multi-day affair inducting exceptional TV spots and other branded motion work into MOMA’s permanent collection.
The 2014 Next Awards Show open (above) created by Trollbäck + Company and the AICP Sponsor Reel (below) by Venice VFX studio The Mission both reflect the upscale and creative nature of the audience while taking very divergent approaches to tone and technique:
T+Co’s open included seven screens, generative coding, live-action and traditional 2D/3D animation complemented by five LED cubes and an LED curtain surrounding the main projection screen. The mission on the other hand takes a straight up CG approach, crafting a surreal, elegant and minimalist piece from Maya, Mudbox, Zbrush, Flame, Adobe CC and V-Ray.
Supply & Demand director/DP David Holm (an alumnus of Superfad, Digital Kitchen and Brand New School) jolts Tesla out of green into growling with this intense fusion of neck-snapping editing by Ben Jordan at Work Post, NYC and surgical sound design by Joe Mount @ Wave Studios in London. David Holm: “My [Read more]
MPC won the only VFX Film Craft Gold Lion handed out at Cannes this year for this complex and ambitious :90 Assassins Creed, Black Flag: “Defy” spot directed by Adam Berg at Stink thru the Sid Lee agency in Paris. Have a look at how MPC’s VFX team, led by Franck Lambertz and Fabian Frank pulled it off, then watch the finished spot below.
Alex Topaller and Dan Shapiro (aka NY directing duo Aggressive) light up this beautiful music video for the Cris Cab track “Loves Me Not” with a clever and mesmerizing ceiling of photo-real CG light bulbs. Extra bonus points for the elegant/minimalist set, muted palette and seamless integration that keep the intriguing lighting device from slipping into gimmickry. [Read more]
Cannes’ first Grand Prix for product design went to a line of clothing curated by Pharrell Williams for denim house G-Star Raw called “Raw for the Oceans” (cuz the jeans are made from plastic scavenged from the ocean). The animated video by Glassworks Amsterdam and London’s Animade, commissioned by FHV [Read more]
The second teaser/trailer for PostPanic co-founder Mischa Rozema’s feature film debut ‘SUNDAYS’ deepens the air of dystopian sci-fi mystery with more glimpses of the ambitious VFX all held together by a VO from lead actor Brian Petsos.
The film, which “promises to challenge the viewer with philosophical questions about the future of humanity” was shot in Mexico city, is now in post and will release in the second half of 2014.
Here’s the first teaser/trailer in case you missed it:
Another standout from season 5 of Motionpoems: “Western Civilization” by poet/author Peter Jay Shippy (channeling Hunter S. Thompson) as interpreted by director/animator Alicia Reece of Minneapolis motion house Neighbor with a compelling and appropriately unsettling mix of live-action and 2D work. [Read more]
1stAveMachine‘s Aaron Duffy and Bob Partington share directing credit with OK Go’s Damian Kulash Jr. and conjure all manner of tricky, one-take, in-camera optical trickery to nudge the video for “The Writing’s On the Wall” (from the upcoming album Hungry Ghosts) into the land of How-the-crap-did-they-do-that and I-need-to-watch-that-again.