Rebranding Oxygen to All Crime All the Time

The Trollback crew rebrand Oxygen’s radical pivot to the investigative crime space, relishing the chance to create “something more nuanced, from an unexpectedly female perspective.”

Trollback creative director Jorge Peschiera: “We wanted a stylish look that also reflects the qualities of any good detective story. Nothing is ever spelled out, but pieced together from hunches and fragments. Navigating these intricacies is what makes the crime genre endlessly fascinating.”
 
Oxygen Rebrand Crime | STASH MAGAZINE

Oxygen Rebrand Crime | STASH MAGAZINE

Oxygen Rebrand Crime | STASH MAGAZINE

Oxygen Rebrand Crime | STASH MAGAZINE

For Trollback
Chief Creative Officer: Alex Moulton
Creative Director: Jorge Peschiera
Art Director: Erin Kilkenny
Senior Designer: Sarah Cohen
Senior Animator: Fionna Mariani
Animators: Olga Povarchuk, Dave Rogers, Yussef Cole, Patrick King
Executive Producer: Erica Schrager
EP Business Development: Elyse Roth
Producer: Betsy Jones

Music and Sound Design: YouTooCanWoo
 

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