Behind the Scenes with PES on “The Fish”

Oscar-nominated stop-motion maven PES (aka Adam Pesapane) uses actual discarded ocean plastic to build the unlucky fish at the center of this spot for Corona and conservation group Parley thru Wieden+Kennedy Amsterdam.

PES: “Collectively, we have not been doing enough to look after the oceans and this must change.

“It has been a pleasure working with both Corona and Parley for the Oceans to create this animation that will hopefully raise awareness of the critical situation facing our ocean wildlife.”

The Fish stop motion ad by PES | STASH MAGAZINE
Client: Corona, Parley
Agency: Wieden+Kennedy Amsterdam
Director/animator: PES