Behind the Scenes with PES on “The Fish”
Oscar-nominated stop-motion maven PES (aka Adam Pesapane) uses actual discarded ocean plastic to build the unlucky fish at the center of this spot for Corona and conservation group Parley thru Wieden+Kennedy Amsterdam.
PES: “Collectively, we have not been doing enough to look after the oceans and this must change.
“It has been a pleasure working with both Corona and Parley for the Oceans to create this animation that will hopefully raise awareness of the critical situation facing our ocean wildlife.”
Client: Corona, Parley
Agency: Wieden+Kennedy Amsterdam