Natanael Ericsson Naive Break The Pattern
Electrolux | STASH MAGAZINE

Natanael Ericsson and Naive “Break The Pattern

” for Electrolux

Posted on September 9, 2022

Augmented by VFX from Stockholm studio Naive, director Natanael Ericsson’s new spot for Swedish home appliance brand Electrolux makes a powerful case for consumers to ‘break the pattern’ and reduce clothing waste. [Watch]

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