Nike lunarEpic Blaclist | STASH MAGAZINE

Tendril Reveals the Nike LunarEpic Flyknit

Behold the intergalactic reinvention of the running shoe as imagined by Blacklist, Tendril, and an international crew of A-team freelancers for Nike’s launch of the LunarEpic Flyknit.

Tendril: “One of the biggest challenges was creating the environment where the action takes place. Armed with photo references from Nike of Pariah Canyon in Arizona (a place of insanely gorgeous flowing layers of rocks) we created an entire planet in 3D.

“We did it by researching, experimenting, going back to drawing board some more, and then by exporting data back and forth between World Machine and C4D.

“Likewise, the giant galaxy required a ton of problem-solving. There was no way to generate it procedurally and still have the level of control we wanted.

“In the end, we came up with a complex recipe that combined a traditionally modeled base geometry with procedural noises and World Machine height maps that were fed through a layer shader and distorted with additional noises.

Nike lunarEpic Blaclist | STASH MAGAZINE

Nike lunarEpic Blaclist | STASH MAGAZINE

Nike lunarEpic Blaclist | STASH MAGAZINE

“What was totally unique about the project for us was the global collaboration. Blacklist is in NY, Tendril in Toronto, Frame in Denmark, Nike in Portland, and there was a slew of freelance gurus dotted all over the world.

“In total we had Canada, US, Brazil, Germany, Slovenia, Denmark and the UK all on this project. This made it an explosion of deadly talents. We all worked together hooked up by a massive 2TB Dropbox account.”

Watch behind-the-scenes:

The final reveal spot:

Client:
Nike

Nike Global Brand Communications:
Tad Greenough

Executive Producer, Nike Brand Communication Studio:
Noah Stanik

Nike Producer:
Meagan Moore

Production Company:
Blacklist

EP:
Andrew Linsk

Producer:
Karen Lawler, Alex Unick

Studio:
Tendril & Frame

Co-Directors:
Chris Bahry, Tom Crate

EPs:
Kate Bate, Thomas Bay

HOP / Producer:
Mary Anne Ledesma

Producer:
Louise Bejerholm

Storyboards:
Greg Boychuk, Gabe Sapienza

Editor:
Tom Crate

Pitch Concepts:
Chris Bahry, Tom Crate, Wojtek Szklarski, Ann Kruetzkamp, Marco Iozzi

Reveal Film:

Lead 3D Artists & Animation:
Nejc Polovsak, Matt Frodsham, Simon Fiedler

Particle FX:
Simon Fiedler, Alasgar Hasanov, Marcin Porebski

Shoe Rigging & Animation:
Matias Hansen

Lighting & Render:
Nejc Polovsak, Matt Frodsham

Additional 3D Artists:
Sacha Wechselmann, Ben Pilgrim

Shoe Modeling:
Marek Denko

Matte Painting:
Bojan Zoric, Form Language

Compositing:
Chris Bahry, Brad Husband

Sound Design/Music:
John Black for CypherAudio.

Comments are closed.