Edelman Sofia | STASH MAGAZINE

UNICEF’s “Sofia” Speaks for 250 Million Children

Meet Sofia, a 3D amalgam of 500 actual children trapped in crisis situations all over the planet, their faces merged into a scared and vulnerable young girl created for UNICEF Sweden by Stockholm agency Edelman Deportivo and Swedish VFX facility Pixel Grinder.

Per Westberg, fundraising manager at UNICEF Sweden: “We created Sofia to give a face to all the children that aren’t visible to us. Close to 250 million children live in disaster struck areas and most of these disasters get no attention.”


Client: UNICEF Sweden
Agency: Edelman Deportivo
VFX: Pixel Grinder
Toolkit: Face Research

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