W+K SP: New Visual Identity

Watch how the Sao Paulo office of Wieden+Kennedy created their striking new visual identity based on a geometric pattern found right under their feet – on the city’s sidewalks.

W+K Sao Paulo | STASH MAGAZINE

W+K Sao Paulo | STASH MAGAZINE

W+K Sao Paulo | STASH MAGAZINE

W+K Sao Paulo | STASH MAGAZINE

W+K Sao Paulo | STASH MAGAZINE

W+K Sao Paulo | STASH MAGAZINE

Design/animation: Wieden+Kennedy SP

Comments are closed.