In 2020 directing collective (and CG iconoclasts) Meat Dept slipped the freakishly fun “Very Noise” video for French musician Igorrr into the media ecosystem. In this latest collaboration, they merge 3D with AI for a truly anarchic clip.

Gautier Serre (aka Igorrr): “After ‘Very Noise’, we explored the possibilities of AI for this new music video. We embraced almost all existing tools, both proprietary and open source, diverting and mixing them with the 3D tools.

“We know the use of AI in art might be polemic right now, plus we with Meat Dept actually started the clip in 3D, like we did for ‘Very Noise’, but at some point we were laughing so hard trying to do creepy things in AI that the clip ended as a mix of both technologies. The music, however, is 100% homemade.”
 
 

 
Artist: Igorrr
Label: Metal Blade Records

Production: Meat Dept
Director: Meat Dept