Beijing CG specialists CCLAB just dropped us their latest opus for Huawei, a carefully rendered spot that elegantly reveals both style and technical details of the brand’s Mate XT Ultimate Design tri-fold smartphone.

Wang GuoDong, director at CCLAB: “This new Huawei phone features multiple groundbreaking innovations and unlike previous product forms, this release called for a more diverse and expressive visual approach.
 

“The main challenge lay in translating the abstract beauty of new manufacturing techniques into visuals, while also balancing the dynamic form of the device with precise composition.”

 
“Each key feature is presented through entirely new visual treatments, and to ensure both narrative clarity and visual impact, we carefully controlled the detail of every shot and the overall storytelling rhythm.

“The main challenge lay in translating the abstract beauty of new manufacturing techniques into visuals, while also balancing the dynamic form of the device with precise composition — all within a tightly limited timeline and with a high density of information to coordinate.”
 
 

 
Client: Huawei

Production: CCLAB
Director: Wang GuoDong
Executive Director: Li Xiaolong

Toolkit: Cinema 4D, Octane render，Houdini