Fern Orchestrates Abstraction into Warmth and Clarity

Director James Mabery and the Fern animation team in Atlanta elevate the craft of the explainer video into a softly hypnotic geometric narrative “showcasing the speed and intelligence of AI” for an unnamed SAAS client.

From Fern: “For our client’s rebrand launch, we created a high-impact animation that bridges tactile print nostalgia with the clarity of digital systems. This video visually expresses how the Client’s AI-powered lead conversion platform helps businesses grow, without relying on literal characters or product shots.
 

“This motion design is a strong example of how animation can elevate B2B storytelling — creating emotional resonance while simplifying complex technology.”

 
“Working within our client’s newly human-centered visual identity, we developed a system of animated textures, abstract forms, and editorial-inspired layouts. The film evokes a warm, analog aesthetic while showcasing the speed and intelligence of AI.

“Built for flexible use across web, trade shows, and sales presentations, the final deliverable serves as both explainer video and brand expression. This motion design is a strong example of how animation can elevate B2B storytelling — creating emotional resonance while simplifying complex technology.”
 
 
Abstract SAAS motion design Brand film by Fern | STASH MAGAZINE

Abstract SAAS motion design Brand film by Fern | STASH MAGAZINE

Abstract SAAS motion design Brand film by Fern | STASH MAGAZINE

Abstract SAAS motion design Brand film by Fern | STASH MAGAZINE

Abstract SAAS motion design Brand film by Fern | STASH MAGAZINE
 
Production: Fern
Animation Director: James Mabery
CD: Claire Nest
EP: Caroline Lobo
Designer: Haewon Shin, Vera Babida, Bérengère Morel, Claire Nest
Animator: Benjamin Geffroy, Bérengère Morel, Seba Munoz, Tilen Mourier, Maxime Bousquet, Louis Robert

Music/sound design: The Chicken

Toolkit: After Effects, Photoshop, Illustrator