From the release:

Versus dives deeper into AI and innovation with the addition of Emmy Award-winning Creative Director Steven Weinzierl, recognized for delivering groundbreaking brand and entertainment work while pioneering bold new uses of AI and emerging technology.

At Versus, Weinzierl will help build upon the studio’s reputation for fearless, culture-shaping creativity, while expanding its vision to harness AI and innovation in telling bigger stories with greater cultural impact.

“Steven sees the creative studio of the future the same way we do at Versus, fearless creativity, creating IP, building tools, moving fluently across brand and entertainment, and connecting the dots in new ways,” said Justin Barnes, Executive Creative Director and Founding Partner at Versus. “His vision for AI and emerging technology reinforces that future: not as shortcuts, but as multipliers that amplify our craft and push us to go bigger, move faster, and deliver more for our clients and partners.”

“The creative process is evolving fast,” said Weinzierl. “Tools like AI can make collaboration more immediate and visual, but what matters most is how we use them. We’re building a space where new technology serves the story, not the other way around.”

Weinzierl brings two decades of experience across commercial advertising and network broadcast, with a background that spans editing, CG, and live-action direction. He has held leadership roles at The Collective @ Lair, Favorite Color, and Click 3X, collaborating with global brands including Bentley, Acer, and Toyota. Weinzierl is known for his ability to guide projects from concept through completion, leading teams that merge artistic precision with technological innovation.