Permanent Collection

Walking the Walk for Droga5 and Kaiser Permanente

Posted on Saturday, November 22, 2025

London post/VFX house Black Kite and LA stop-motion studio Open the Portal build out a hybrid world for US healthcare consortium Kaiser Permanente in this jaunty spot by Riff Raff directing duo The Sacred Egg thru Droga5.

Underscored by the Gorillaz 2010 classic “On Melancholy Hill” and featuring characters designed by Manchester studio MacKinnon & Saunders, the film makes the case for bringing the separate parts of health care (doctors, insurance, and pharmacies) together as one team.

From Black Kite: “We created a CG city and environments alongside a host of elements including CG characters and clouds and dust, all to look like physical objects living seamlessly in our hospitalized hero’s stop-motion world.”

Images

Moving All to One Kaiser Permanente ad | STASH MAGAZINE

Credits

Client: Kaiser Permanente

Agency: Droga5
ECD: Kevin Brady
Associate Producer, Film: Cooper Stallings

Production: Riff Raff
Director: The Sacred Egg
Owner: Matthew Fone
EP: Alanna Dillon
Producer: Allina Leah

CG/VFX: Black Kite Studios
VFX Supervisor: Dan Sanders
Head of CG: Dan Moore
CG Lead: Oleg Troy
Co-Founder/EP: Julie Evans
EP: Tamara Mennell
Producer: Reece Whiteley
Colorist: Richard Fearon

Stop Frame Animation: Open the Portal

Character Design: MacKinnon & Saunders

Edit: Cartel

Sound: Runamok Studios
Song: Gorillaz “On Melancholy Hill”