PSYOP Signs Melbourne Animation House Studio Showoff for U.S. Representation
December 16, 2025
Working with international creative studio SENSITIVE, XK studio crafts a product film for the Beats x JENNIE Solo 4, a collab between Apple’s premium headphone brand and South Korean superstar Jennie Kim (aka Jennie Ruby Jane).
Co-founders/directors Alexa Sirbu and Lukas Vojir at XK studio: “We were invited to craft a film and a series of key visuals for the global campaign featuring Jennie’s signature aesthetic, sculpted sound moments, and vivid poppy imagery that anchors the narrative in softness, power, and identity.”
The special edition headphones, which feature Jennie’s signature red color and detachable bow details, sold out globally on the day of release in September 2025, with inventories in China and Japan gone in under five minutes.
Client: Beats
Agency: Sensitive
Production: XK studio
