JAMM Visual London Expands With EP Saskia Delius
January 8, 2026
CD/animation director Ryan Rumbolt and the crew at Wonderlust in Halifax illustrate the journey to mental wellness in this calm and confident film for SonderMind, the US-based platform connecting users with mental health professionals.
Ryan Rumbolt: “The biggest challenge for the SonderMind ‘Believe There’s Better’ campaign was finding a way to show a personal internal shift in just one minute of animation. The idea isn’t about big change, but about the quiet moment when doubt starts to loosen and something better feels possible.
“Because of that, the animation avoids literal storytelling, and instead leans on metaphors, mood, texture, and pacing. Grain, softness, and small imperfections were used to keep the film feeling human and tactile, letting viewers bring their own experiences into the work rather than spelling everything out.
“The goal was to make something that feels open and patient, a piece that reflects how mental health progress actually feels.”
“The first section sits in the darker end of the Sondermind brand color palette, reflecting feeling stuck or unsure. After the shift, brighter colors slowly come in, not as a payoff, but as a change in tone.
“Transitions are simple and restrained, with pacing that leaves room to breathe instead of pushing toward resolution. The goal was to make something that feels open and patient, a piece that reflects how mental health progress actually feels, and supports SonderMind’s belief that finding the right connection can change everything.”
Client: SonderMind
Head of Content & Creative: Dominique Zumwalt
ACD/Copywriter: Leland Montgomery
Content Strategist: Maddie Thompson
Production: Wonderlust
EP: Christian Rankin
CD: Ryan Rumbolt
Art Director Claudio Orlando
Storyboard Christine Le
Animation Director: Ryan Rumbolt
Animator: Juan Pontaroli
Cleanup: Juliana Gorgati, Christine Le
Compositor: Erik Righetti, Daniel Cordero, Ryan Rumbolt
Music: Emmanuel Ventura-Cruess
Sound Design: Dsorderless
VO/Music Producer: Seejon Czaplicki
