ECDs Colin Trenter and Chris Kelly lead the Oddfellows’ motion team in crafting an anthem video for Figma showcasing how design and code need each other, and challenging the notion that the end of design may be nigh.
From Oddfellows: The film redefines the relationship between design and code, showing how they coexist as one interconnected practice. Design isn’t just alive, it leads the practice, while code empowers it.
The result is a distinctive piece that resonates with both design and engineering audiences, blending an aspirational vision of creativity with the craft of building It premiered at Figma’s Config 2026 event in NYC before the opening speech by CEO Dylan Field.
“Design isn’t just alive, it leads the practice, while code empowers it.”
The anthem begins in a primitive world where design and code live apart, awkwardly trying to relate to one another before a common language exists. Code is reimagined as a fluid design material, no different from color, texture, typography, or pattern. These elements are not separate disciplines, but parts of a single creative language.
With code and design working seamlessly together, ideas flow freely. Instead of waiting to be implemented, they become an integral part of the collaborative design and development process.
We then return to familiar ground with a new understanding: code and design have always belonged together. With code as a creative material, design leads the way, allowing curiosity and creativity to shape what comes next. The finale of the video offers a vision of what’s possible, empowering the audience to carry it forward.





Client: Figma
Production: Oddfellows
ECD: Colin Trenter, Chris Kelly
EP: Erica Kelly
CD: Jarratt Moody
Art Director: Yuki Yamada
Senior Producer: Lisa Rakke (Edwards)
Associate Producer: Corey Stafford-Drew
Designer: Yuki Yamada, Pete McDonald, Chris Markland, Brooke Niblock, Mariah Barnaby-Norris, Giacomo Bagnara
Animator: Eli Ayres, Mélina Poiré, Mathieu Dellabe, Mantas Graužinis, Giuseppe Laezza, Giovanni Weissman
Creative Technologist: John Cherniack
Audio: Sounds Like These