Striking a blow against the sugary evil of the fountain-drink industrial complex, Hornet director Andy Baker builds out a dark animated world where Tractor’s organic alternatives provide an escape to daylight.

From the team at Hornet: “To illustrate the current beverage landscape dominated by legacy soda conglomerates, and the fresh transparency that Tractor provides, Andy Baker brought to life a story of a cup on a journey from indoctrination to choice.

“After witnessing a dystopia where the world is run on only four choices of beverage, our hero cup devises a plan and rockets out of the homogenous city toward a crisp, organic oasis of Tractor beverages.

“We wanted the story to explain Tractor’s ethos of creating a cleaner, healthier planet through better organic beverages in an irreverent, over-the-top, action-packed way.”

Watch the BTS video:
 

Tractor BTS from Hornet on Vimeo.

 
 

 
Client: Tractor Beverage Co.

Agency: Progress Studios

Production: Hornet
Director: Andy Baker
Creative Director: Lucia Davies
Managing Partner: Hana Shimizu
Director of Production: Karen Lawler
Head of Creative: Development Kristin Labriola
Executive Producer: Greg Bedard
Head of Production: Dez Stavracos
Associate Producer: Madeline Metolius
Additional Producer: Nico Benenati
Senior Editor: Anita Chao
Assistant Editor: Cole Bannick
BTS Editor: Matthew Sandager
Production Coordinator: Ali Reed, Judy Tam
Talent Coordinator: Lizzy Dolce
Storyboard Artist: Sami Healy, Andy Baker
Character Designer: José Domingo, Kaycee Nwakudu
2D Prep: Ty Enos
Environment Designer: José Domingo, Bryan Jimenez, Andy Baker, Guy Field, Cristian Martinez, Pete Sharp, Hannah Kim, Erin O’Connor, Ollie Scott
Animation Director Support: Natalie Labarre
Animator: Sami Healy, Ty Enos, Hyo Bin Kang, Matthew Corsillo
Jr Animator: Kaycee Nwakudu, Mamadou Barry
Cleanup Animator: Hazel Zheng, Josh Brennan, Ciara Bresnahan, Amália Lage
Lead Compositor: Tavet Gillson
Compositor: Ted Wiggin, Bil Thompson, Tavet Gillson
BTS Compositor: Tavet Gillson
Motion designer/animator: Tavet Gillson

Sound: Mophonics
Sound Designer: Jeff Bryon
Mix Engineer: Stephan Altman, Calvin Rezen
Executive Creative Producer: Jean Scofield
Creative Producer: Kris Roggemann
Associate Producer: Chrissy Mihaljevic
Vocals: Valerie June