Continuing their collaboration with Swiss cycling apparel makers ASSOS, director David Farquharson and the crew at Bolder once again weave together CG and live-action into a sleek and riveting film for the brand’s racing gear.

From the team at Bolder in Brighton, UK: “For the launch of their ‘fastest’ bib shorts yet, ASSOS tasked us with creating a sequence transforming their rider into the ultimate speed machine, aided by the powerful compressive strength of the product.

“We created a macro-level intro of fibers and fabrics leading to dramatic simulations of compression and comfort. CGI and live-action were combined to manipulate and contort the rider within a futuristic backdrop with a heavy monochromatic grade throughout.

“Designed to build a rapid, hypnotic, and intriguing flow of imagery, the film was driven and enhanced by a powerful soundtrack to create an immersive and intense experience.”
 

 
Client: Assos Of Switzerland

Production: Bolder Creative
Director: David Farquharson
CGI: Ryno Eksteen & Luca Viola

Live-action: Vidture

Sound design: Sound Canvas