ASSOS RSR Targa Superskin Product Film by Bolder

Continuing their collaboration with Swiss cycling apparel makers ASSOS, director David Farquharson and the crew at Bolder once again weave together CG and live-action into a sleek and riveting film for the brand’s racing gear.

From the team at Bolder in Brighton, UK: “For the launch of their ‘fastest’ bib shorts yet, ASSOS tasked us with creating a sequence transforming their rider into the ultimate speed machine, aided by the powerful compressive strength of the product.

“We created a macro-level intro of fibers and fabrics leading to dramatic simulations of compression and comfort. CGI and live-action were combined to manipulate and contort the rider within a futuristic backdrop with a heavy monochromatic grade throughout.

“Designed to build a rapid, hypnotic, and intriguing flow of imagery, the film was driven and enhanced by a powerful soundtrack to create an immersive and intense experience.”
 
ASSOS RSR Targa Superskin Product Film by Bolder | STASH MAGAZINE

ASSOS RSR Targa Superskin Product Film by Bolder | STASH MAGAZINE

ASSOS RSR Targa Superskin Product Film by Bolder | STASH MAGAZINE

ASSOS RSR Targa Superskin Product Film by Bolder | STASH MAGAZINE

ASSOS RSR Targa Superskin Product Film by Bolder | STASH MAGAZINE
 
Client: Assos Of Switzerland

Production: Bolder Creative
Director: David Farquharson
CGI: Ryno Eksteen & Luca Viola

Live-action: Vidture

Sound design: Sound Canvas