CANAL+ “L’expérience Cube S” by Antoine Bardou Jacquet
Partizan director Antoine Bardou Jacquet, Paris VFX masters Mathematic and agency BETC exploit your expectations of well-worn sci-fi tropes to jolt the Cube S set-top box from Canal+ into your consciousness.
Canal+ and BETC used a similar strategy and story arc to hilarious effect in this spot from January 2015.
Watch the making of video:
Director: Antoine Bardou Jacquet